Firstly, we have to understand that marketing always existed, just in different forms. In the past, if you did not have money to invest, you only counted on your neighborhood. If you were a big company, you could advertise on the radio, in the newspaper or in television. The privileged ones were the people with money because they could expose their businesses to larger audiences. But times are changing; we are now experiencing an era where small businesses have chance of access to broad audiences. It is a unique part of history. It is the greatest opportunity to grow your business.
Digital marketing is also ten times more efficient than any marketing that pre-existed. The main reason is that now, we can collect data. In the past you would create an advertisement, you would publish it in a magazine, in a newspaper. You had no idea who saw it, who came to you because of it, how well it converted. You were shooting while being blindfolded.
Now everything is scientific. We can find exactly what works and what does not. Who is our ideal customer. And why is this important? Because we can do more of what works and show it only to our ideal customers. This saves us a lot of money and exponentially grows our revenue. It is wonderful.
I definitely believe, a lot of businesses are still underutilizing digital marketing which is like shooting themselves on the foot. Bad news are, that this opportunity will not last forever, as more and more companies are catching up and this creates a lot of ''digital noice''.
